It's Amazon's wireless reading device. Well, with a price tag of over $300, let's just say it's not in the cards for me to have one at this time. Guess what!?! Everyone who knows me knows that I am totally addicted to my itouch ipod. Kent got it for me Christmas before last and I rarely leave my house without it. It's almost unhealthy. So, the other night at work, I am browsing the app store and what do I see-the Kindle app. I looked into it and it said that with this app, you can read Kindle books on your itouch/iphone. They are wirelessly transferred directly to your itouch after purchase and if I ever get an actual Kindle, it will sync them together bookmarking whatever I am reading on each device. OMG!!!! I have a mini kindle and it didn't cost me a dime. Of course, I will have to buy the books on Amazon, but that's fine by me!!! I downloaded the app for free and I am halfway through my first book. I will say it again- I LOVE my itouch!!!